Unlock Blog

We're building the new business model for the web that empowers creators. Unlock the potential of memberships!

Mission, Vision and Values
Mission, Vision and Values

By Julien Genestoux on

Identifying Mission, Vision and Values informs business strategy and paints a holistic and accurate picture of a business.

Non Fungible Tokens at Betaworks Studios
Non Fungible Tokens at Betaworks Studios

By Julien Genestoux on

Non Fungible are one of the largest emerging token categories in the crypto asset world. We presented an intro to them at Betaworks Studios!

A Protocol for Membership
A Protocol for Membership

By Julien Genestoux on

The Unlock protocol provides a way for people to show their support and access exclusive content, features, or even status. It is a web-native way for creators to monetize their work.

Introducing ERC20 Locks
Introducing ERC20 Locks

By Julien Genestoux on

A lot of the creators that we spoke with were concerned by the volatile nature of Ether when using it to price their keys: we needed to support stable coins. The ERC20 standard is a way to create tokens which are all compatible, even though they may have different implementations.

Multi Use Locks
Multi Use Locks

By Sascha Mombartz on

Find out how a single key together with your wallet can unlock anything from tickets to content.

NFT Dev Meetup
NFT Dev Meetup

By Sascha Mombartz on

More info and a livestream for registred participants.

Crypto First
Crypto First

By Julien Genestoux on

At Unlock, like many in the crypto and blockchain world, we believe that a better web is possible... and we're building it. But we also understand that dreaming and building is not enough.

Hello Optimistic Unlocking
Hello Optimistic Unlocking

By Sascha Mombartz on

Introducing Optimistic Unlocking, which overcomes the slow confirmation times and provides a better user experience for blockchain transactions.

Ways to Unlock the Web
Ways to Unlock the Web

By Ben Werdmuller on

We’re building an open protocol to allow anyone on the web to earn money from their work. The possibilities are endless. Here are some of them.

What is Unlock?
What is Unlock?

By Julien Genestoux on

Why we’re building a business model as an open protocol.