About Unlock

At Unlock, we believe the web needs a new business model. We believe the decentralization promise of the web cannot be achieved if economic incentives are not aligned between consumers and creators. For this, we're building a protocol which lets anyone restrict access to their creations and for consumers to earn points when they discover and promote the best creations.

The Unlock Protocol can be applied to publishing (paywalls), newsletters, software licenses or even the physical world, such as transportation systems. The web revolutionized all of these areas, Unlock will make them economically viable.


Julien Genestoux

Julien is the founder and CEO of Unlock Inc.

Previously, Julien was a Lead Engineer at Medium after he sold his previous company, Superfeedr. Superfeedr is the leading RSS feed API for publishers and subscribers.

At Medium he lead the SEO effort and quadrupled the share of traffic Medium receives from search in 9 months. He also successfuly implemented syndication protocols such as Google’s Accelerated Mobile Pages and Facebook’s Intant Articles.

He created his first company, Jobetudiant while still in school. After more than 15 years, Jobetudiant is still the largest job board for students in France.

Julien is also a strong open web advocate. He co-authored the W3C WebSub protocol and spoke at numerous international conferences and events such as Google IO, LeWeb, Blend WebMix, JSConf EU. He also co-organized the Realtime Conf in the US and Europe.ee


In June 2018, we received $1.7M in funding from the following investors: General Catalyst and by Cherry Ventures and with participations from Consensys Ventures, Kindred Ventures, Betaworks, 122 West, La Famiglia, Coinbase Ventures and a group of stellar business angels.